About Us

Our Offering

We connect luxury brands directly to influential consumers and investors in the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Kuwait and Bahrain.
Etiquette Luxury Group is a full fledged luxury platform providing marketing, sales, PR and advertising solutions to luxury brands across the Middle East.
We own high level exclusive luxury platforms that reach over 200,000 HNW & UHNW individuals in the region with focus on the United Arab Emirates,
Kingdom of Saudi Arabia, Qatar, Kuwait.

Personalised and direct reach to HNW/UHNW individuals

Effective and bespoke 
campaigns

Cost effective campaigns with high ROI for clients

Qualified HNW/UHNW quality lead generation

Build personal relationships and loyalty with HNW/UHNW investors and consumers

Guaranteed HNW/UHNW sales leads

Our Reach

Total HNW & UHNW subscribers on all
Etiquette platforms:

200,000+

Market segmentation of our
subscribers:

United Arab Emirates

46%

Kingdom of Saudi Arabia

32%

Qatar

12%

Kuwait

10%

Gender reach across all
platforms:
  • 68%
  • 32%

All subscribers have a minimum wealth of 30M$ and include Royal members, Chairpersons and shareholders of all major companies.

Our History

Etiquette launched in 2013 as the most exclusive local concierge and lifestyle management company, especially designed and catered for the lifestyle needs of Royal members and very distinguished families in the Middle East; it has now become a powerhouse for luxury brands who wish to target the UHNW and HNW Arab Audience across the region.

On the back of a very successful concierge company, Etiquette built solid and niche marketing & advertising platforms that acted as media platforms for its concierge members and clients. Today, Etiquette’s ‘reach and penetration’ through it’s exclusive press releases, newsletter and concierge app platforms, has surpassed 200,000 actual subscribers. This includes HNW local Middle Eastern individuals HNW expat Russians and Chinese living across the region. We have the highest number of UHNW / HNW individuals subscribed onto one platform in the region who can be reached through strategic campaigns.
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OUR Platforms

Etiquette is a full fledged platform providing marketing, sales, PR and advertising solutions to luxury brands across the Middle East.

Brand Consultation

Brand Consultation

With over 12 years’ experience providing marketing and sales consultancy for luxury brands, we have the skills and knowledge to streamline your marketing channels to reach your intended UHNW & HNW target audience in the Middle East whilst utilising our media platform

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EDM Newsletters

EDM Newsletters

We distribute white labeled newsletters for leading luxury brands to Etiquette Luxury Group’s subscribers on their behalf, providing an exclusive opportunity to put forward the brand's services or product, directly in front of the largest audience of HNW & UHNW in the Middle East.

Concierge App Users:

125,000+ subscribers
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PR Direct

PR Direct

Direct press release service to the Middle East's top influential UHNW & HNW individuals. Press releases include images, videos and options to engage directly with the brand. This is perfect for a product and services launch, corporate news and event invitation.

Concierge App Users:

100,000+ subscribers
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Etiquette Concierge

Etiquette Concierge

Etiquette Concierge is a high-touch agency providing luxury concierge services to a royal standard. This spans from personal shopping to private aviation. We deliver to discerning members from the United Arab Emirates, Kingdom of Saudi Arabia, Kuwait, Qatar and Bahrain.

Concierge App Users:

8000+ VIP Concierge members
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Private HNW Events

Private HNW Events

Working with selected luxury brands, we create small focused events sending hand picked invites to UHNW & HNW guests who will best engage with the brand to help them effectively reach their key target audience.

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White Label Concierge App

White Label Concierge App

Increase client engagement with a white label concierge app powered by Etiquette Concierge. Provide your clients with one of the most sophisticated concierge mobile apps available today. Browse and request services worldwide with access to lifestyle managers on call and live chat 24/7.

Concierge App Users:

14,980 HNW
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OUR Clients

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